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| Organic Product Categories |
Organic, Inc.: Natural Foods and How
They Grew-- by Stuart Fromartz
In recent decades, organic food—the idealistic,
natural alternative to industrial agribusiness and
processed packaged foods—has grown into a
multibillion-dollar business. Fromartz's portrait of
the adolescent industry reveals that that success
has prompted an epic identity crisis. Big
corporations like Kraft and General Mills own the
bulk of the market, and half of all organic sales
come from the largest 2% of farms, alienating
those most committed to producing chemical-free
fruits and vegetables on small organic family
farms, and selling them locally. Business
journalist Fromartz uncovers the trailblazers'
tactics: how Whole Foods Market developed a
religion of "moral hedonism," how Earthbound
Farm launched a revolution with bagged salad mix
and how Silk soy milk became "the number one
brand in the dairy case, among all milk and soy
milk brands." But if big business is now the
muscle of the organic industry, Fromartz
demonstrates that small growers remain at its
heart. Fromartz's profiles—of pioneers who sell
their produce at farmers' markets and foster
cooperatively-owned, local distribution networks—
deftly navigate the complexities of pesticide
issues, organic production methods and the legal
controversies surrounding organic certification.
This is a pragmatic, wise assessment of the
compromises the organic movement has struck to
gain access to the mainstream.
They Grew-- by Stuart Fromartz
In recent decades, organic food—the idealistic,
natural alternative to industrial agribusiness and
processed packaged foods—has grown into a
multibillion-dollar business. Fromartz's portrait of
the adolescent industry reveals that that success
has prompted an epic identity crisis. Big
corporations like Kraft and General Mills own the
bulk of the market, and half of all organic sales
come from the largest 2% of farms, alienating
those most committed to producing chemical-free
fruits and vegetables on small organic family
farms, and selling them locally. Business
journalist Fromartz uncovers the trailblazers'
tactics: how Whole Foods Market developed a
religion of "moral hedonism," how Earthbound
Farm launched a revolution with bagged salad mix
and how Silk soy milk became "the number one
brand in the dairy case, among all milk and soy
milk brands." But if big business is now the
muscle of the organic industry, Fromartz
demonstrates that small growers remain at its
heart. Fromartz's profiles—of pioneers who sell
their produce at farmers' markets and foster
cooperatively-owned, local distribution networks—
deftly navigate the complexities of pesticide
issues, organic production methods and the legal
controversies surrounding organic certification.
This is a pragmatic, wise assessment of the
compromises the organic movement has struck to
gain access to the mainstream.
The Organic Food Guide: How to Shop
Smarter and Eat Healthier -- by Steve
Meyerowitz
This handy guide provides a quick introduction to
organic food: what "organic" and related terms like
"locally grown" and "all natural" mean, how to read
food labels, and how organic foods are related to
nutrition and health. Food shopping should be fun,
but these days it’s downright confusing. Just trying to
eat well and make healthy and nutritious meals for
our families has gotten more and more complicated.
Hormones, pesticides, antibiotics, mad cow disease,
genetic modification - what impact do these issues
have on our diet, our health, our waterways, our soil?
How can the average person sift through confusing
labeling, conflicting news reports, and unfamiliar
terminology in order to select foods that are truly
healthy and nutritious?
With The Organic Food Guide, Steve Meyerowitz, aka
“Sproutman,” author of nine other books on diet and
nutrition, guides you through this maze of tough
health issues and new food choices. He steers you to
healthier foods and shows you how to find the
bargains, too.
Learn the answers to these and other questions:
• How can you save money buying organic foods?
• Is there a difference between “organic” and “all
natural”?
• Are organic foods really healthier? Safer?
• Do organic foods contain more vitamins and
minerals?
• Can pesticides in conventional foods cause cancer?
• Are organic meats lower in fat?
• Is the USDA organic seal required on all organic
foods?
Smarter and Eat Healthier -- by Steve
Meyerowitz
This handy guide provides a quick introduction to
organic food: what "organic" and related terms like
"locally grown" and "all natural" mean, how to read
food labels, and how organic foods are related to
nutrition and health. Food shopping should be fun,
but these days it’s downright confusing. Just trying to
eat well and make healthy and nutritious meals for
our families has gotten more and more complicated.
Hormones, pesticides, antibiotics, mad cow disease,
genetic modification - what impact do these issues
have on our diet, our health, our waterways, our soil?
How can the average person sift through confusing
labeling, conflicting news reports, and unfamiliar
terminology in order to select foods that are truly
healthy and nutritious?
With The Organic Food Guide, Steve Meyerowitz, aka
“Sproutman,” author of nine other books on diet and
nutrition, guides you through this maze of tough
health issues and new food choices. He steers you to
healthier foods and shows you how to find the
bargains, too.
Learn the answers to these and other questions:
• How can you save money buying organic foods?
• Is there a difference between “organic” and “all
natural”?
• Are organic foods really healthier? Safer?
• Do organic foods contain more vitamins and
minerals?
• Can pesticides in conventional foods cause cancer?
• Are organic meats lower in fat?
• Is the USDA organic seal required on all organic
foods?
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